La guerra delle uova

PARE CHE A Pasqua in Gran Bretagna Tesco inaugurerà una inedita e possente "guerra delle uova".

Money quote: At that low level, supermarket insiders say the eggs are being used as loss leaders: retailers make zero profit but the low price is assumed to be luring in shoppers who will then buy other goods too.

Last year one former senior supermarket executive described the market for Easter eggs as "a battleground", where the grocers were putting "ego ahead of business sense".