Vantaggio competitivo

APPLE HA PRESENTATO iPad 2. Ero a Londra, a seguire via satellite la presentazione. Di solito si dice che questo tipo di appuntamenti sono inutili, semplici esercizi di marketing. E che Steve Jobs sia un venditore molto bravo, capace di rifilare frigoriferi agli esquimesi, ma pur sempre un venditore. Mica un filosofo dell'economia. Beh, secondo me invece vale la pena ascoltarlo lo stesso, anzi proprio per questo: perché tira fuori cose che non sono banali e che poi, anni dopo, ti rendi conto che erano la sintesi di una strategia reale, spesso molto efficace, con effetti e diramazioni che vanno al di là dell'azienda che guida. Come questa, in conclusione del suo keynote:

Money Quote: I've said this before, but thought it was worth repeating: It's in Apple's DNA that technology alone is not enough. That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.

And nowhere is that more true than in these post-PC devices.

And a lot of folks in this tablet market are rushing in and they're looking at this as the next PC. The hardware and the software are done by different companies. And they're talking about speeds and feeds just like they did with PCs.

And our experience and every bone in our body says that that is not the right approach to this. That these are post-PC devices that need to be even easier to use than a PC. That need to be even more intuitive than a PC. And where the software and the hardware and the applications need to intertwine in an even more seamless way than they do on a PC.

And we think we're on the right track with this. We think we have the right architecture not just in silicon, but in the organization to build these kinds of products.

And so I think we stand a pretty good chance of being pretty competitive in this market. And I hope that what you've seen today gives you a good feel for that.