InSuccess Story: eBook in Germany

A QUANTO PARE i libri in formato elettronico non stanno avendo successo in Germania. O, perlomeno la pensa così GfK, la più "arcaica" fra le società di rilevazione del mercato.

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eBooks are already bestsellers in some countries. The major online retailer Amazon recently reported that it sold more eBooks than paperbacks in the USA last year. However, electronic books continue to be a niche product in Germany.

According to calculations carried out by GfK Panel Services, eBooks only achieved a 0.5% share of overall book sales in Germany in 2010, registering a total sales volume of €21 million (about R210 million). At present, only 35% of German publishers offer eBooks, although many intend to follow suit before long.