Camera makers: another case of disruption

OM MALIK HA SCRITTO un discreto articolo per il New Yorker nel quale, parlando della rivoluzione che Apple sta facendo in ambito fotografico, in realtà spiega perché non solo il settore delle macchine fotografiche sia cambiato per sempre con l'arrivo dell'iPhone 7 e degli altri apparecchi simili. La Silicon Valley si sta mangiando il mondo.

Money quote: “The distinct business advantage that Apple has achieved thanks to its hardware is the sheer volume of iPhone sales, which justifies the big spending on the specialized chips that make that hardware so powerful. The new image processor is a perfect example. It can spread the cost of that investment in chips over hundreds of millions of iPhones. In comparison, the falling sales of stand-alone cameras have hampered the ability of camera companies to innovate and spend on core technologies. Given that hardware and software are equally important today, Apple’s advances in both areas makes it difficult for anyone to beat the company in photography for the masses. You can see why the camera companies are doomed.”