Perennials

LEI SI CHIAMA Gina Pell ed è un soggetto interessante. Questo è il suo articolo sulle generazioni, anzi l’azzeramento delle generazioni (i “Perennials) che vale la pena di leggere. Soprattutto oggi, visto che l’ideologia delle generazioni di Strass e Kahn (una cosa un po’ più complessa di quel che non sembri) è nell’orecchio e nel cuore dell’attuale vertice governativo americano.

Money quote: “The term generation used to refer to parents and their offspring every 25 years. It wasn’t until the 19th Century that it mutated to describe the social cohort we are born into. The Baby Boomers (1946–1964) are the first and only officially recognized generation by the Census Bureau because of its clearly defined characteristics. Leap forward to 1991 in Generations by Strauss & Howe and the moniker Millennial is coined. It took another decade for marketers and the media to up-spin Millennials, whose birth years fall within the range of 1982-2004 as “the next greatest generation” and begin focusing all their efforts to woo these limelit consumers, voters, and likers. As for the rest, born before 1982, well, the rest is history … irrelevant and in the past.”