Vestivamo alla marinara

UN TEMPO LA VITA era più formale. Oggi ci vestiamo tutti un po’ più sportivamente, anche e soprattutto al lavoro. Merito della Silicon Valley, a quanto pare.

Money quote: “The life and impending death of business casual demonstrates broader shifts in American culture and business: Life is less formal; the concept of “going to the office” has fundamentally changed; American companies are now more results-oriented than process-oriented. The way this particular style of fashion originated and faded demonstrates that cultural change results from a tangle of seemingly disparate and ever-evolving sources: technology, consumerism, labor, geography, demographics. Better yet, cultural change can start almost anywhere and by almost anyone—scruffy computer programmers included.”

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