Halo Effect spiegato da chi se ne intende

ECCO CHE ARRIVA il Globe and Mail a spiegare cos'è l'effetto aureola. Si tratta della pagina di log in perché l'articolo è a pagamento: siccome ho paura la tolgano, metto qui sotto anche il testo.

Just to be clear, "halo effect" doesn't refer to the tendency on the part of Apple Computer fans to see a halo around the head of co-founder and chief executive officer Steve Jobs. Instead, the term is used by analysts to describe what they believe is a growing interest in other Apple products as a result of its popular iPod music player.